SHE SAID: Case of the Mondays?

February 7, 2011

Every once in a while I come across something online that lights up my life, even if only for a few seconds until my attention span lapses and I move on to something new and flash filled. This website was one of those rare finds that I have to share. I recommend the little blue fish. Thanks to Kate and her family for sending along.

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Here is my favorite ad from the super bowl. I got to see it a few days earlier thanks to my friend Jess:

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Some of the worst tweets in twitter history. The list was compiled after Kenneth Cole’s incredibly tasteless tweet this past week: “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online… -KC.”

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A montage of the best sports pep talks in movies and TV. This made me want to watch Miracle again ….

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SHE SAID: Case of the Mondays?

January 3, 2011

Puma’s “After Hours Athlete” ad is pretty great.  In case you haven’t seen it …

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Speaking of athletes, I love the new soundtrack someone put to this little gem.

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Top ten Photoshop disasters of 2010.  In case you missed them before we start chronicling 2011’s.

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As of 2012, meat and poultry will be getting more detailed nutrition information. Sounds great, right?  Not so fast.  They are only including caloric and fat information, nothing about where the meat comes from, what kind of conditions the animal was born/raised/butchered in or what the animal ingested.  We still have such a long way to go and I still have to go out of my way to find meat that I’m not afraid to eat.

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The Ex-Blocker.  How many of us could have used this at one point in time?  I also have a few friends I’d like to pass the link on to.


HE SAID: Holiday Commercials

November 15, 2009

*Editor’s Note: While it can be tough being a lonely Jew on Christmas, this post has nothing to do with that.  I am not bitter Hebrew.  I have been lucky enough to experience both (C)Hanukah and Christmas the past few years, and enjoy both.

I had trouble titling this post.  Why? Because for some reason I thought “Will TV stations please stop airing effing holiday commercials two months out” was a tad too long and verbose.  Seriously though, I saw the first holiday themed commercial about 10 days before Halloween.  Oh, and by “holiday” I think we all know I mean “Christmas.”  Lets face it, the Jews aren’t exactly shoving Hanukah Harry themed items down our collective throats.  This first commercial was a gospel themed CD.  I found it odd that it was airing up in the Vermont area – the advertisements probably aren’t reaching the targeted audience.  Stoned white college tree huggers are probably not jumping to their phones to purchase the CD.

Here’s the thing about all this over-advertisement: while it’s true Americans are generally dumb (see election 2004), we are not so dumb that we need to be reminded that Christmas is on the way and all the stores of lots of really really good sales (I wrote that sentence a bit dumbed down to emphasize my point).  We are all all to aware of what Best Buys, Targets and shopping malls in general will be like for the next six weeks, we do not need it rammed in our faces through all forms of media.

Not only do we need to deal with excessive advertising, we need to deal with excessively cheesy advertising.  Take a gander at this, then this, and finally this one.  Ok, so that last one wasn’t cheesy, but it brings me to my next point – at one point Tyra Banks was incredibly attractive.

What about the first two commercials help advertise their products? Are they trying to tell me if I do my house decorations at Lowe’s and grab my tree (or menorah) there that my daughter will surpise me with a visit? I would hope that in the future my kids will show a little gratitude for all that I end up doing for them, such as putting them college.  Or I should say, they should show some gratitude to my wife for putting them through college and me for being Mr. Mom.

You want a good Christmas commercial, check this retro stuff out – http://www.youtube.com/watch?v=t7kxPYzigCQ.  I have to cut this short because I want to crush some Oreo’s and skim milk.


SHE SAID: Holiday Commercials

November 15, 2009

294709-main_FullHoliday Commercials stink.  I concur.

But it’s kind of a given.  Even more so given the current economical state.  Everyone and their mother is trying to sell sell sell and get in the black between the traditional consumer mad dash from Thanksgiving to Christmas Eve (although apparently that margin is now ten days before Halloween and Christmas Eve).  It’s a tiny time frame, I would imagine these people are under a ton of pressure, and the result is ads that are all too frequent airing too early in the year.

Toys, home goods, big box stores, oh my.

Recently, I feel like the amount of jewelry ads airing mid November astounding.  The forced, vomit-inducing cheesiness that runs rampantly on these ads is insulting to everyone, from the actors to the unsuspecting viewers.  If someone ever actually used the phrase “he went to Jared” to announce an engagement … if that’s the best they can come up with, that’s depressing. Although Kay, while normally anger inducing with the “every kiss begins with k” catchphrase, managed to come up with this one, which makes me laugh almost every time I see it.  I’m still waiting to see DeBeers moment of cripplingly forced, generic, gender stereo-typing, lame excuse for a romantic moment this season, but I have no doubt it will make me change the channel when I do.

Why does my mom expect all five of her grown children to be sitting in the living room come Christmas morning?  Thanks Lowes.

But I’m getting into entirely different territory here.

I have recently come to the conclusion that the ads I like are the low budget local ones that I catch every once in a blue moon when the urge to watch a back to back of the Wheel and Jeopardy strikes me.  They are way more entertaining and genuine than anything else out there, especially the dreaded holiday ads.


SHE SAID: Previews

July 8, 2009

Advertising annoys me when I’m aware of it.  When it’s done well and I’m duly fascinated by either or both the presentation and the product, I adore it and am the first to admit my awe of  it’s swagger and power.

That being said, advertising is dirty.  Convincing people they need something they don’t isn’t the most honorable job description and I’m all in favor of obstructing that dirty little goal with subtly and innuendo so I can enjoy the breaks in my television programming, and my drive on I95, and my magazine perusal and my internet browsing and my radio listening, and wherever else I am subject to the onslaught of advertising afforded to us by modern media without realizing that I am having something shoved down my throat.

preview image

Which brings me to previews.  Previews make car ads look like fine art.  Cut to give a feel for a movie in 2 minutes or less, they usually give away most of the defining moments of the movie and if all of the good scenes aren’t included, most are.  All while we’re waiting for the movie for which we paid over eight dollars to begin.  Is anything good while watered down like that?  And if it is, shouldn’t we be worried?

I’m not a huge fan, but I can get my mind around why they are included in the movie theater experience and will accept that while I’m annoyed, it’s part of the deal.  An added bonus for someone who is perpetually late, it buys me another 5 – 10 minutes to get to the theater.  And yes, Jeremy, I still think we could have made it to the movies those two times I was marginally late because of this preview window.

On a rented movie, however, I see no need.  If the movie is coming to theaters soon, it’s a limited window in which to advertise and not entirely supportable anymore.  Rent that movie while it’s still in the new release section, but on it’s way out, and the preview is for a movie that’s in-between theater release and DVD release.  Rent that movie once it’s been banished to the back shelves of the store, and the preview is pointless because you’ve either seen the previewed movie or know you don’t want to see it.

Conversely, if the preview is too far out into the future not enough of the movie is shot to include a catchy preview and the release date is laughably far off and the viewer will forget about it until the real movie publicity begins which makes the pre-preview even more extraneous.

Oh, and I rented a movie and I’m on my couch with a fuzzy blanket and my feet curled in and it’s the first time I’ve sat down all day and I just put the remote down so I have to put my snacky cakes down and reach for it and then retuck myself in and to skip over the five previews.  And please stop selling me something for a few seconds so I can enjoy entertainment without feeling the need to consume something else or hear what other products Lion’s Gate feels I would also enjoy watching.


HE SAID: Previews

July 8, 2009

I’m impressed, you covered many topics in a short span, I guess I’ll start with the obvious – once again you being a ritard when it comes to showing up on time.  When you arrive at a designated meeting point for a 7:30 movie at 7:28, and that meeting spot is a ten minute drive from the theater (not to mention the additional 5-7 minutes for parking, ticket & popcorn buying), just sack up and admit that you were late, and as a result we were forced to see a subpar Forrest Gump 2: Benjamin Button when we could have been enjoying that Millionaire movie that won a bunch of awards.

Next up would be advertising in general, which you did touch upon.  I can give you my thoughts on that quickly: I have no thoughts on it because I don’t watch commercials anymore.  Before the greatest invention of our time, Tivo/DVR, when I was forced to watch more of them, I simply don’t remember being affected by any of them.  My parents would beg to differ, since I’m sure I begged for this every birthday and Hanukah.

Now, to the bulk of your post…movie previews.  While I admit movie previews have got a bit out of hand recently, and are sometimes too long and too many can be shown, they are still key to the movie theater experience.  In fact, often times, they directly affect my overall enjoyment of the movie.  A great movie is still a great movie.  But lets say I go see something like, Benjamin Button, and I also see shitty previews, I’ll leave feeling deeply unsatisfied.  However, if I get to see a preview for Watchmen, Terminator 4 and Harry Potter & The Half Blood Prince, the actual movie could be more disappointing than Transformers 2 and I’ll be happy.

If you think about it, previews are essential to knowing what to see and what to avoid.  I agree that something needs to be done about the length and amount given away from lots of previews, but overall if used correctly will greatly benefit you.  I think I’ve watched so many previews that I can actually watch them better than most.  For example, when seeing the trailer for The Taking of Pelham 123, many people would see an intense action movie with a couple of stars and a big name director.  I see a movie starring Denzel playing pretty much the same role he always does, and John Travolta overacting like he always does.  Now I know to avoid that movie at all costs.

Think about one of your recent movie watching experiences.  You saw Rachel Getting Married and were expecting a lighthearted comedy, not the gut-wrenching melodrama that unfolded in Anne Hathaways best role since Havoc.  Now, you still may have enjoyed the movie, but I guarantee if you had seen a preview (or at least read some of the fucking back cover) you would have known what you were getting yourself into and had a better movie watching experience.

Movie previews on DVD rentals are even more fun, ESPECIALLY when you rent older movies.  There is nothing quite like renting a movie from 1996, seeing a preview for A Time To Kill, and thinking, “Wow, what the fuck did Matthew McConaughey do to his career?”

Before I leave, I’ll leave you with two recut trailers from youtube, they are pretty effing hilarious.  Top Gun & The Shining.